Develop highly personalised emails with ease
Move away from 'Batch & blast' to improve the ROI of your email marketing
Anyone can generate a good ROI from their email marketing with a generic approach. However for marketers that want something more than just average, and to maintain response rates over time, a more tailored approach is required.
At Emailcenter we pride ourselves on our award winning email programmes that embrace the idea of relevance for each recipient. Our Maxemail platform provides a whole host of features that make a 'one-to-one' approach attainable for all marketers.
Personalisation & Dynamic Content
At the heart of a successful 'one-to-one' strategy is tailored content within every message. Personalising the email with simple merge of first name is nice but what recipients will respond to is content specific to their needs.
For example you could insert products based upon their last purchase, news stories in their favourite topic areas or holiday offers around the destination they searched for on your site. Take a look at our tailored campaign portfolio for inspiration how you can use tailored content.
Maxemail makes this easy with our Dynamic Content engine. Additional pieces of content can be created, and then merged into the email either based upon the content of each customers profile field or by creating rules which determine which content gets merged.
Automate the creation of content
A key barrier to the creation of highly tailored email campaigns is the amount of content required. To get as relevant as required needs automation of this content, something made easy with Maxemail's Content Generator toolset.
This takes content from a data source such as a CSV, XML or RSS feed and turns it into ready made HTML and Text content to the design of your choice on an automated basis.
Filter your list with advanced segmentation
Complex selection criteria can be created using the simple interface to target campaigns based upon any profile information on each customer, or on any behaviour in a previous email campaign. To assure users that they have entered the correct selection criteria, a range of preview tools are available.
Behavioural email marketing utilises feeds of web activity to drive the targeting of emails. For example this could be sending an email to an individual if they abandon their shopping basket, or perhaps the top selling products in the product category the customer searched on.
Emailcenter have our own solution in this area to track all customers activity on your website, match that to an email address and produce highly targeted campaigns on the back of this data. For more information on our behavioural solution, and case studies visit click here.