Top subject line tips

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This video blog post, oh sorry “vlog” post is the first of a new series of email marketing videos staring Emailcenter staff.

Kicking us off today is Sean Duffy, Principal Email Marketing Consultant or as he likes to be known “Email marketing Guru”.

In this video Sean shares his top 4 subject line tips, which are:

  • To keep the subject line short
  • Make sure the subject line is relevant to the message in the body of the email
  • To not take subject lines myths too seriously
  • To test the subject line against possible alternatives