ROAD – Email Marketing Framework

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R.O.A.D. is a tool for planning analysing and reviewing email marketing programmes.

Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements needed to run a best in class email marketing programme:

  • Relevance
  • Optimisation
  • Analysis
  • Deliverability