Facebook form integration is here!

Published by

In this article I will explain how you can now host sign up forms for your email marketing on your Facebook fan page.

What’s the big deal?

There are more than 500 million people across the globe using the social media power house that is Facebook, spending more that 5 billion minutes online per month!

To put that into perspective if Facebook were a country it would easily eclipse the United States!

If you also take into account that the average user is connected to 80 community pages then you’ll begin to understand what all the fuss is about.

The challenge for the modern digital marketer is to integrate the different social media tools available and start putting them to work. I see Facebook and Twitter not so much as a sale’s tool, but more as a relationship tool. They help to maintain the relationship and hopefully keep your customers interested, active and buying!

As many of you will already know Maxemail has a powerful form tool that not only allows you to create different forms using the builder, it also has the Form Handler which allows you to handle form data from external sources such as your website, blog and…. Facebook?

We are pleased to announce that it is now possible to integrate the Maxemail Form Handler and Facebook using the Static FBML application.

To see how this is done please click here

What does this mean for you?

Previously all Maxemail forms had to be hosted on a dedicated website or integrated into a home page.
This new integrations means that you can integrate your forms within the Facebook window as a tab or as a box. As we have below:

What do I need to do?

First of all you need to have a page for your business. Don’t have a page?

Then read the Hosting Email Sign-up Forms on Facebook page of our manual

The key thing to remember is why have they joined your page? To answer this you need to think of the reasons why you join a page. The common reasons are normally to hear about offers, discounts, sales and competitions so make sure that you put the effort in if you wish to benefit from lateral engagement.

There are many other ways to integrate your web page with Facebook, if you’d like to know more then Facebook have a great plugins area or feel free to contact Client Services.

About Craig Loynes

Marketing Manager at Emailcenter, the UK's largest independent ESP. Connect with +Craig Loynes on Google+ or follow on for more email marketing insights.