Emailcenter won the Silver standard award at the Travel Marketing Awards last night. We received this award for the innovative work we have done for environmentally friendly adventure holiday company – ResponsibleTravel.com.
This award is the latest in a long list of reasons why companies are turning to Emailcenter to deliver highly innovative and targeted email marketing campaigns to their customers.
By using behavioural data captured from their website, ResponsibleTravel.com were able to target their customers with highly relevant holiday emails, resulting in a 254% increase in conversions of prospects.
Read the ResponsibleTravel.com case study.
To discuss how behavioural targeting can help your email marketing get in touch >
About the Author: Craig Loynes is the Marketing Manager of Emailcenter, the UK’s largest independent ESP. Connect with +Craig Loynes on Google+ or follow him on Twitter @craigloynes for more email marketing insights.