10 Factors Behind a Successful Email Campaign

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Email is one of the cheapest marketing tools available to marketers, providing you with ability to send your subscribers targeted content promoting your products and services. 66% of companies rated their email marketing as “good or “excellent” in terms of return of investment (Econsultancy Email Marketing Industry Census 2015), however without the correct considerations, marketers can find their emails being ignored and discarded. So how can you improve the performance of your campaigns and ensure that yours are a success? Well here are 10 key points to help guide you towards email marketing success!

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There is only so much information we can say in a short blog, but hopefully this provides you with some good initial guidance. If you’d like to find out how we can help with your email marketing, speak to one of our email experts today.

About James Lucas

Former Senior Marketing Executive at Emailcenter UK Ltd, a leading provider of email marketing software and solutions.