The Road to Email Marketing Success

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With the number of email users approaching 2.6 billion (The Radicati Group, 2015), email continues to remain a dominant marketing channel for marketers to get targeted communications across to their customers. However, without a well crafted strategy and a strong understanding of the elements to consider along the way, the potential of email is limited. There are a number of crucial factors to consider throughout your email journey to ensure that your campaigns can perform to their maximum potential, yet many marketers fail to consider a number of these important steps. So what are these important steps, and how can you ensure that you are delivering the right content to your subscribers…

To answer this question, we created an infographic to take you down the road of email marketing success, throwing out some key points, tips and statistics along the way. Take at some of the factors along the way below, or view the infographic here

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About James Lucas

Former Senior Marketing Executive at Emailcenter UK Ltd, a leading provider of email marketing software and solutions.