Making sure your emails contain a level of creative flair is essential for improving those all important engagement levels. Here are some of our favourite examples of innovative emails.
With Christmas just around the corner, here is a festive mail we love. It gets across the range of items available while using the 30 days of Christmas theme to position the brand as somewhere to get all your Christmas gifts at any time.
This email from Cult Beauty uses a great but simple technique for encouraging scrolling. Using the numbered list encourages the recipient to keep going down the long email. A traditional layout here is likely to see little action below the fold.
This is a fairly old example now, but we love it for the great copy, combined with the matching subtle imagery in this win back campaign.
We talk about best practice a lot and this would not fall into this category. But that’s why we love it as it has broken the rules by providing a high impact message which again encourages scrolling.
In email you have less than 2 seconds to get across your message. Nasty Gal have embraced this entirely by combining their app promotion in a creative that uses a the framework of a mobile phone to encapsulate this perfectly.
To find out how we can assist your with the creative side of your email campaigns, speak to one of our email experts today.