Easter is usually a busy time for email marketers with the extra holidays being a popular time to launch big promotions. Here are some of our favourite creatives.
Banana Republic – The Egg Hunt
A tradition of easter in the egg hunt is replicated here by Banana Republic. The concept is get people exploring the site looking for that golden egg, and you never know you might make that impulse sale in the 40% promo.
Terrain – Good Egg
Terrain have made good use of custom photography here to align with there theme while showing off their range. No doubt it was also a fun shoot for the photographer!
Crew – Cracking…
Extremely simple concept but well executed linking easter to their promotion using the ‘Here’s what’s cracking’ strapline and overlaying the promotion on the egg.
Pottery Barn – Top 5
We are always on the look out for great email layouts and this is one by Pottery Barn. The use of numbers, alternate column layouts on each row and irregular shapes endures the eye is drawn down the page.
B+C – Hop to it
More simple copy using ‘Hop to it’ to link easter in, but complete with a colour wave that also says easter and spring.