It’s only 10 weeks until Christmas – do you have your promotions in place, and what are your email marketing plans for the festive season? For marketers this is an extremely hectic period, especially in the consumer retail industry, so it’s important to discuss and outline all marketing activity as early as possible.
Many of our clients have started to pull their email marketing strategy together, with some already building campaigns in Maxemail ready for when the busy promotional period arrives.
Don’t worry if you haven’t started planning yet, you still have plenty of time. Just remember that there are alot of resources available to you, including the Maxservices team here at Emailcenter, should you need hands-on support.
Planning Your Email Marketing Campaigns
It can be easy to put the planning stage off, especially if your time is spent juggling multiple marketing channels and campaigns. However, planning can save you a lot of time in the long run and help you to uncover some great ideas on how to connect with your customers.
When planning your email campaigns, think about your target audience, what appeals to your customers and how you intend on convincing them to open your emails ahead of the competition.
Inboxes are going to be extremely busy leading up to Christmas, so you’ll need to fire highly-relevant and appealing content if you want a piece of the action.
This could be the perfect opportunity to re-engage with inactive subscribers too by sending an offer that’s too good to miss!
Don’t Be Afraid to Ask for Help
A good email service provider won’t leave you out in the cold
If you need assistance in planning and managing your email campaigns during this busy period, then get in touch with your email service provider to see how they can help you.
Here at Emailcenter, we have a support team in place to assist Maxemail account holders in using the tools and functionality of the platform. Our Maxservices team are also available to provide hands-on support and offer a range of professional services to help clients plan, manage and deliver their email marketing campaigns.
Never be afraid to ask for help, as by doing so you could save yourself a lot of time and money in the long run. If you want to be targeted with your Christmas campaigns, it’s advised to start analysing data now and building emails as soon as possible. An email marketing expert will be able to guide you – the worst thing you can do is fire out a rushed email and miss out on opportunities at the most sales-driven time of the year!
Create a Promotional Calendar
Plug key dates into your calendar, such as Thanksgiving, Black Friday and Cyber Monday, and plan promotions for when consumers are expecting them.
Many retailers will be promoting their products and announcing discounts in effort to enhance sales and shift old stock ready for the New Year. You should too, especially when consumers are readily waiting to catch a bargain.
Don’t just rely on industry events, plan your own Christmas and New Year promotions too.
Free shipping day falls on 18th December this year (UK, Netherlands and Canada), but this doesn’t stop you from running shipping promotions any other time during the festive period.
As you already know, email is one of the most cost-effective and fastest ways to get new products and promotions in front of your customers, and advising them of your Christmas opening hours and last shipping date. There’s lots you can do – only you know your business and what interests your customers better than anyone.
Use Your Customer Data Wisely
Now if you know exactly what interests your customers then you should be using this to send relevant information via your email campaigns. This could be based on your customer’s previous order history, what they’ve been looking at on your website, etc.
There’s nothing wrong with sending a generic Christmas sale email to all subscribers, but if you know they’re interested in a particular product line then why not lead with offers relating to that? Make full use of the dynamic content tools available to you, like those offered in Maxemail. This will definitely get your email noticed over others!