Do you remember the excitement of opening your advent calendar as a child, and eating the tasty treat at breakfast or when you got home from school? As we get older, our excitement fades – but we’re still used to the advent calendar tradition and daily treat. This is where interactive emails come in to play – to alert and excite customers with daily offers leading up to Christmas.
The festive period is an important time for businesses and retailers – it’s a golden opportunity to release a new product and increase revenue. However, with so many places for consumers to purchase from it’s a highly competitive market.
The challenge is making your company stand out to consumers. Digital marketing is ever evolving with new ways of enticing consumers to interact with your emails and website.
An advent calendar is a simple concept, with 24 days and 24 ‘treats’ – it’s the prospect of a treat that keeps us coming back to open the next door. Consider upping your marketing this December with a digital advent calendar and offering rewards for the 24 days leading up to Christmas Day.
These offers could range from free delivery to money off rewards and competition entries, which can increase brand loyalty, newsletter sign-ups, revenue and consumer engagement with your email marketing. Each day your subscribers are presented with a door which, when clicked or tapped, reveals a surprise on your website.
This can be achieved by uploading gifs to Maxemail and simply inserting each window as an image using our email builder. The following is an example of a mobile responsive email created in Maxemail with individual advent windows, each with the ability to have its own trackable link.
If you’d like to find out more about how to build interactive emails in Maxemail, please contact us on 01327 811884. Our Maxservices Team would be more than happy to provide advice and lend a hand in building your interactive email campaigns this Christmas.