This week we launched our second email marketing guide of the year, created specifically for eCommerce businesses to help them connect with their customers, improve shopping experiences and ultimately sell more online.
Marketers have a lot of options when it comes to promoting their brand, but email continues to be one of the most cost-effective and successful digital marketing channels for those selling products and services online.
Email is a fast and reliable method of communication and has been around for more than 40 years. It provides marketers with the tools needed to target individuals with highly personalised automated messages, which other digital marketing channels cannot offer. Furthermore, each email sent is trackable, meaning you can measure the response from your customers and optimise future messages to improve engagement.
Sneak Peak into the Guide…
Our new eCommerce guide has been written to help businesses develop their email marketing programmes and sell more online. This guide recommends 10 types of email and includes:
1. Confirmation Emails
Keep your customers up-to-date with important information on email following an action on your website. For example, when they’ve subscribed to your newsletter or placed an order.
2. Browse Abandonment Emails
Ask customers if they need assistance. You can help with a category or product page they were browsing on your website and encourage them to revisit the page to influence a purchase.
3. Stock Alert Emails
Notify customers when items they were previously interested in are back in stock or have gone on promotion to influence a website visit.
Want to Know More?
Why Have We Recommended These Emails?
It’s important to understand what your customers expect in terms of service and how to use email effectively to meet their expectations. People like to be kept up to date, so automated emails will help you to manage outbound communications and build trusting relationships.
Your customers will also want to know that you’ve taken note of their interests and will be happy to hear about new products and services. Staying in regular contact will keep your brand in mind, improve website engagement and boost sales. Don’t forget, with the rise in mobile usage it’s now even easier to connect with your customers and get a quicker response to promotions.
Where to Start?
Download our guide for further information on each type of email and speak to your current email service provider if you need help setting these up. Connecting real-time data, creating emails and building automated programmes should be relatively straightforward if you’re using advanced email marketing platform, like Maxemail. Our platform has all the tools needed to create both simple and advanced email marketing programmes, and our Maxservices Team hold the knowledge and experience in setting these up on behalf of eCommerce businesses.
So, if you’re looking for an advanced email marketing platform with hands-on support from a professional team, please do get in touch to request a free demonstration.