This year Mother’s Day falls on Sunday 26th March, which means you have just over a week to generate interest and drive additional revenue for your business. Have you thought about how you can do this using email leading up to the event?
Running a Mother’s Day email campaign might not suit every business, especially if you feel your products and services aren’t quite right for gifts. Instead, why not reward your most loyal customers with a voucher code or a discount on a subscription to influence a purchase?
Not everyone will be looking to buy chocolate and flowers or want to dine out on Mother’s Day. There will be a number of people relaxing on the day and checking their inbox as normal, so your email may just grab their attention.
For those sending last minute Mother’s Day emails over the next week, here are five that have previously landed in my inbox for inspiration.
1. K West Hotel & Spa
Their March newsletter focused on Mother’s Day and talking to those who have not already arranged anything for the event. They’re pushing their afternoon tea special to fulfil restaurant bookings as well as other gift ideas, showing that they’re more than a hotel and spa.
Very is an online retailer, probably best known for fashion, electrical and homeware. However, knowing that people may want to purchase something a bit different they’ve partnered with Virgin to promote experience days catering for those wanting to share the day with their mum.
Can’t find the perfect Mother’s Day gift? Make your own! Hobbycraft are giving adults the opportunity to spend time with their children making cards and gifts for parents and grandparents, and gain some ideas of their own.
What a great idea – Birchbox is running a special promotion on gifted subscriptions to their beauty box, so you can let mum trial a range of sample products for herself and discover what she likes best. With three different budget options it saves you breaking the bank and buying something she’s not all that keen on.
5. Ask Italian – Restaurant Dining Experience
For those who want to spoil mum but are on a budget, Ask Italian are promoting their Mother’s Day set menu with a simple link to book a table online. When sending emails you want the recipient to digest the information quickly and make it easy for them to follow your call to action, and Ask Italian have got this spot on.