Email of the Month – September

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Email of The Month

Like the majority of office workers, I receive an influx of daily emails – but what makes an email stand out? Take a look at my favourite email received in September…

This month is an email from Liz Earle, a skincare and beauty brand based in the UK.

The overall email has a very clean and fresh vibe, which reflects their products and the theme of this email which is ‘Cleanse and Polish’.

The subject line ‘What’s inside your Cleanse & Polish?’ is extremely engaging. Not only does it pose a question to get the reader thinking but it also gives the initial impression that the email is going to be information based as opposed to a hard sell of products.

The first section of the email introduces the featured product with a clear image and an short introduction paragraph. There is also a subtle CTA here allowing recipients to click through to the shop immediately if required.

The second section provides details of the 4 main ingredients used within the product and short descriptive text about each of them including the origins and benefits. These images are included as simple gifs which adds a little bit of movement to the email making it more animated and alluring.

The final section is a selection of products being discussed throughout the email, an offer from Liz Earle and a CTA – all in-keeping with the fresh and simple theme of the email.

I chose this email as my favourite this month as I think that Liz Earle have been quite clever with it. The email is corporate, yet fun and reading through it there isn’t a feeling of ‘YOU MUST BUY THIS NOW OR ELSE!’, it simply provides relevant information that I’m sure readers will interested in.

Click here to view August’s email of the month.

About Emma Weir

Marketing Executive at Emailcenter UK Ltd.