With Christmas fast approaching, it’s time to get those last minute email and SMS programmes scheduled for the festivities that lie ahead. Here are 3 tips that will help you boost email engagement rates at each touch point in the customer journey.Read more…
Father’s Day is on Sunday, 18th June this year. That gives you just under a month to craft your perfect Father’s Day email. Whilst it doesn’t have the same opportunities for most email marketers as Mothering Sunday, it can still be a pivotal event within your calendar. So, if you’re a bit stuck for ideas look no further for some inspiration…Read more…
The days are getting longer, the clocks have just gone forward and Easter is only a few days away! We all like to plan ahead with our email marketing, but if you find yourself still lost for ideas at the 11th hour, this blog post could be for you.Read more…
It can be very tempting to purchase data. When you’re trying to get people off your back, it’s an easy and convenient way of growing your list total. A bigger list total brings all sorts of wonderful promises with it: Greater influence, greater brand awareness, greater profit. Unfortunately it almost never works out that way… and here’s why!!
With an A/B split test you can only test one variable at a time. If you are testing multiple variables at the same time, how can you possibly know what it was that caused an uplift?Maxemail was the first email marketing solution to provide true multivariate testing to its users. In fact we’ve had it as a flagship feature of our product for nearly four years.
Here’s 3 reasons why MVT beats A/B testing
1 – You can’t argue with maths
Let’s say you want to test 5 different mastheads and 5 different CTA’s. You could do two different A/B split tests, but what if masthead 1 only causes an uplift when paired with CTA 3? There’s no way of knowing as long as they are separate tests.