Spam is a term used for irrelevant or unwelcome emails, usually sent to a large number of email addresses in the attempt to force messages upon people to generate sales, obtain personal information or spread malware. Spam filters are used by email clients to detect these types of emails and prevent them from reaching the target’s inbox.Read more…
A while ago I was constructing an email newsletter for a client. The email looked fine in every mail client except for Microsoft Outlook 2007, where there was a big gap in my email for no reason. I found that by moving content blocks around, the size of the gap would change but not disappear. Read more…
If you use any of the three major webmail clients (Hotmail/Outlook, Gmail, Yahoo) in any browser
other than Microsoft Internet Explorer, you’ve probably come across an email that appears to have
lots of gaps between the images. Read more…
HTML email is a strange beast
In many ways it is the epitome of modern communication. With a mobile optimised email a marketer is able to send a visual, interactive, dynamically generated, personalised message across the world.
You would be forgiven for thinking, then, that HTML email is compatible with the most recent advances in modern websites.
This is not the case
In many ways HTML email and the systems that render them work in a way which is, in internet terms, archaic.
To help those new to designing HTML for email we have put together a handy infographic with some of our top tips for formatting and structuring an unbreakable message.
You may already know, but the Canadian Government has recently introduced a new bill called: FISA, the Fighting Internet and Wireless Spam Act (Bill C-28).
The bill is aimed at bad senders and spammers but it will affect anyone who is using electronic messaging for marketing in or to Canada. Read more…