At Emailcenter, we are proud to work with some of the top financial brands such as GoCompare and NS&I. Over time, we have implemented a range of email campaigns to help our clients capitalise on their email marketing. Here are some examples of how email can be used to grow your business.
If you have ever requested a quote for an insurance policy you usually take a while to mull it over. Chances are, you go to a few places and the prices are fairly similar. When the time comes to taking out the policy, the marketer needs to maximise the chances of winning the business, and a series of targeted emails reminding them about your quotation can help massively to put the odds in your favour.
Completing an insurance quote can be a long task and I’m not the only one who has given up half way through because I didn’t have all the information I needed to hand. Just like retailers who follow u on abandoned baskets with cart recovery emails, the most successful financial services businesses also follow-up with those who have failed to complete the full quote.