Like the majority of office workers, I receive an influx of daily emails – but what makes an email stand out? Take a look at my favourite email received in October…Read more…
Pop into any supermarket now and you’ll see that the Christmas aisles have already appeared. We may think it’s a bit premature bringing out the decorations, gifts and food already, but Christmas Day is now only 9 weeks away. For those in the restaurant, entertainment and travel industries, if you haven’t started running campaigns already you should plug them into your email calendar now.Read more…
Yes, it’s that time of year again – time to start planning your email marketing campaigns for Christmas. But how to go about it? Here I’ve listed the few things that will help you structure a winning Christmas campaign.Read more…
This year, Father’s Day falls on Sunday 19th June and I think many of us are in agreement that it’s one of the most difficult holidays to shop for. The day is fast approaching and you may have overlooked this special day in your email marketing schedule, but it’s not too late. Read more…
toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!
This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.
This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.
Stay tuned for further developments!
* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)