toptable.com have added an extra dimension to their already fantastic emails. Not only do customers receive emails tailored to their location and usage frequency, but now they can even smell before they book!
This may seem a strange innovation to make but when you consider that “Flavor is recognized primarily by our sense of smell,” (Paul A. Kedeshian*) things starts to become more clear.
This feature is obviously just a tongue in cheek gimmick for most recipients as their computer screens cannot actually produce smells, but due to the launch of the iPad and the next version of the iPhone with their scent omitting capabilities, scratch and sniff emails may become more common place.
Stay tuned for further developments!
* (Paul A. Kedeshian MD, assistant clinical professor in the division of head and neck surgery at UCLA)