Over the last few years, our development team at Emailcenter UK Ltd has been working solidly on bringing you top-of-the-range email marketing tools and features via the Maxemail user interface. This includes a mobile responsive drag and drop email builder, dynamic content component, social media tools, powerful reporting suite, enhanced security and much more.Read more…
Over the last few years the email marketing space is becoming inundated with new tools to build your email campaigns with. This has empowered marketers to take control of their campaigns and get amazing results without the need for HTML knowledge. A drag and drop editor is one of the top items on the list when looking for a new email partner, but not all are equal. Here are a few key differentials the Maxemail Email Builder has over the run of the mill tools.
Most email builders will choose the way your email looks on mobile for you. But that often leads to compromises and results you don’t want. With a simple click, the Maxemail builder will open up your email in a mobile view giving you the ability to make adjustments to your layout, hide certain elements and stack or unstack your content.
Dynamic content as standard
As marketers, we don’t just send one generic version of an email to our entire database anymore. Instead, we personalise based upon what we know about them, offering content that they are more likely to engage with. That is why the ability to add dynamic content rules and other means of personalising the email is a standard function of Maxemail’s Email Builder. Using drag and drop functionality you can add dynamic content into your email campaigns in a matter of minutes – a fraction of the time it takes to manually code.
Re-ordering and moving wherever you like
At any point through the building process, you can move any element or selection of elements to another part of the email. This gives complete freedom over the layout and means one template can cover all the combinations of future layouts and hierarchy.
Sometimes we believe the way our Email Service Provider works is how all Email Providers work, causing us to then put up with things that are less than ideal. We may not quite realise how green the grass is on the other side until we see something else. With Maxemail, we have put a great deal of attention into some seemingly little areas of our platform, that in themselves are not pieces of functionality, but dramatically help customers with their day to day creation of email campaigns. Here are a few examples.
When designing an interface for an email system it’s easy to forget that over time customers will have thousands of email campaigns, dozens of data fields and lists, stacks of reports and much more.
We all use folders on our computers to organise files so we don’t just have one gigantic list. In Maxemail, we do the same with everything, right down to replicating the right click on a folder to bring up options or dragging a file into your chosen folder. Now it’s easy to find what you are looking for, and just as easy to find something your colleague did, without having to paginate through dozens of pages to find that old email.
It can be frustrating having to keep clicking back and forth between say an email campaign and importing data or viewing reports. Therefore, we decided to add tabs to Maxemail so you can have as many things open at any one time. Just like using your browser, you can flick quickly between them rather than having to close what you are working on and have to navigate to the other area of the system.
Technology is probably only 50% of the decision when selecting an email vendor – the rest is based upon the level of service. At Emailcenter, our team are geared up to react quickly as we know how important it is to get help when you need it. Here is why real-time support is crucial for your email marketing and why we think our support service stands out.
You need a response now
When a customer contacts us they don’t want to wait until tomorrow for an answer. Perhaps they are about to go into a meeting and have to finalise their email campaign there and then. Waiting for an answer means they can’t move on and get on with the next task on their to-do list, so we aim to answer all queries there and then where possible.
Someone who knows you
We are not the biggest ESP – but size is not important nowadays. In fact, there are huge advantages of working with a smaller ESP, namely that you know who you are talking with each time, and our support team learn about your business and how you go about your email marketing. As a result, there is no time wasted through misunderstandings or having to explain why you are trying to do something each time, we already know.
We all know the importance of personalisation in email marketing nowadays. People now expect email content to be personalised for them, and dynamic content is the key element behind this. Dynamic content is a powerful technique, allowing you to apply personalisation to your campaigns to help increase engagement with your content. There isn’t one way which is right for all of our customers, as alternative scenarios require different methods of dynamic content. But here is my quick take on the different options available to you.
Dynamic Content RulesThis is the traditional method of dynamic content. You set-up rules which determine what gets merged into the email. For example if the customer is Male insert a particular image, if female insert a different image and if we don’t know we define some fallback content.
This type of dynamic content is most suitable where you have a small number of rules as they are manually set-up – more than a dozen and you will find it eats too much into your build time. The other area it is commonly used is where the same dynamic content is used across every email. For example perhaps you want to tailor a message in every email based upon their reward points status – write the rule and content once and it is done forever.
Simple Content Merging
Dynamic content rules are fine where there is a defined, small amount of variations but what if you have hundreds? A better way is to store each content variation in what we call a ‘snippet’ which is effectively a saved block of HTML and text. Then make sure the name of each snippet is the same as what data in the customers field and it can be merged in.