In email marketing, opens and clicks are bread and butter.
You have the perfect subject line. It is fully tested and designed to move smoothly through any spam filters.
You have great open rates.
Your content is spot on, your messages are brief and to the point and your images and layout work in perfect harmony.
Despite all this your click rates are terrible.
What is it about your email that is not getting people fired up enough to make that next step and follow a link? Read more…