Theme tune for this post isThe Ting Tings – That’s Not My Name
In the last update to Maxemail we made some changes to the terminology we use to describe basic reporting stats such as opens and clicks… First of all let me explain the thinking behind this and then I’ll cover each one with a short description of what they mean and why you should be taking notice of them.
Way back when Emailcenter was knee-high to a grasshopper, some decisions were made about the naming conventions for particular features. This worked fine to begin with, but over time we have watched the rest of the email marketing industry closely and observed some standard terminology emerge and evolve. At Emailcenter we simply wanted to align ourselves with these in order to make sure we are singing off the same reporting hymn sheet as others. This also comes in handy when new customers move to Emailcenter and Maxemail as their ESP of choice, as they will be faced with the reporting terms they have become used to over the years, and will see immediately where the additional stats they now have available to them are, enabling them to gain the benefits from these right away.
So with that cleared up lets look at the key data every Marketer should be looking for on all their email campaigns…