So what is the most important strategy to get right with email? One way of looking at this is how much extra response something is likely to generate. I’ve taken statistics from our friends in the email marketing industry to give you a flavour of what different strategies could mean for your emailing.
1. Changing the From line
“55.9% of respondents cited knowing and trusting the sender as the primary reason for opening an email” – Return Path
We talk all the time about why the from name is more important than the subject line for getting a customer to open your email. This report from Return Path shows this with the from name being by far the most important factor.
2. You can send more than you think…
“Email frequency send sweet spot is 6.21 emails per week”
Respected UK Email Marketing Consultant Tim Watson recently published his own research into sending frequency in relation to performance. I wholeheartedly agree and while 6.21 is an average, and averages, in reality, don’t work for any individual it does highlight it’s probably a number higher than you are currently sending.