I’m sure i’m not the only one to have made a mistake on an email campaign, whether its a broken link or a simple typo, we’re all human and mistakes do happen. They can be embarrassing and potentially very costly to your organisation, however, with the right testing tools you can ensure that your emails are sent and delivered error free. Here are my top tips for making sure you get the most out of your testing tools and functionality.
1. Check email
No matter how many times you check your email before sending, some errors just seem to slip through the cracks. Many Email Marketing Platforms such as Maxemail, have a ‘Check Email’ function which looks for broken tags, dead links and other common mistakes, providing you with the confidence that there are no hidden issues.
Each email client renders HTML in different ways, your email could look perfect in one client, but completely different in another. Maxemail’s email preview has you covered here, with our Litmus integration within Maxemail which takes screenshots across a wide range of email clients to highlight any potential display issues, taking into consideration for mobile devices as well.