Christmas is coming and for many email marketers it’s make or break time to hit revenue targets for the year. It’s also the most cut throat time of year as competition in the inbox is at it’s highest. Here are my top 5 tips for your Christmas Email Marketing.
In January, you can expect to see several reports published which all essentially say consumers received more marketing email in the run up to Christmas 2015 than ever before. With Christmas being such a key time, marketers tend to use frequency of send as a blunt instrument for tackling high targets. However there is a danger that your customers will simply switch off if you over send, and then after Christmas you may well have lost them as well.
Mobile adoption and usage is increasing every day so ensuring your emails are fully mobile responsive across all devices is growing increasingly important. Tools like the Maxemail Email Builder automatically create a responsive, mobile optimised version of your email so the 50% or more which open on this smaller screens will get a better experience.