We always talk about the importance of sending a welcome email as part of your email marketing strategy – after all first impressions are very important, and the point a subscriber signs up is when they are at their most engaged. But what makes a perfect welcome email? Here are my 6 tips for creating the perfect welcome email.
Send it immediately
You’ll be surprised how quickly customers will forget who you are, and then the moment of positive engagement when they provided their email address will be gone forever. Sending the email quickly, as soon as they sign-up makes a huge difference to engagement and this should be your highest open rate after order confirmation emails.