It can be easy for a retailer to generate revenue from their email marketing program without a huge amount of effort, and many marketers fail to see the numerous opportunities which can improve results further. Therefore, I have put together a list of the key campaigns which should be included in your retail email program:
This isn’t just as simple as sending an email as soon as a customer registers, but a suite of scheduled emails which educate the customer about your products and services. These should be in bite-sized chunks so each message can be easily digested.
A no-brainer for retailers. With most sites seeing more customers abandon their baskets than complete them, there is a huge opportunity to use email to reclaim some of these customers and turn these lost opportunities into sales.In fact the opportunity is so big, you can expect it to start equating between 3-5% of your online sales – what other simple initiative can offer this level of instant uplift?