Providing valuable and relevant content plays a key part to keeping customers engaged with your email programmes. Often, one of the major reasons you may lose subscribers interest is because you aren’t meeting their expectations. They signed up to your communications for a reason – to receive relevant content that is of interest to them. So how can you give your content strategy a boost to improve the performance of your campaigns?
Keep it fresh with social feeds
What is the most popular content on your website?
The chances are that the most popular items and content on your website are a good bet for your email as well. A simple way of increasing your email frequency without too much effort is to create simple emails such as ‘Best Sellers’ or ‘New In’.