Customer reviews are a great means of boosting on-site conversion rates. I for one always read reviews for products I wish to purchase, and they have a major role in the decision making process. Getting customers to post reviews and share their opinion is often a challenge for many, however one main technique to collect the bulk of reviews is through post-purchase email. Here is my guide for maximising your review collection rates:
2. Keep it simple
Your review email should only have one objective – to get a review. Do not try and achieve multiple things with this email, there are many other opportunities for this. Also, this means removing all clutter and distraction from your email, and having big, bright call to action buttons for taking customers to your review page.