Email is an ever growing marketing channel and Email Service Providers are constantly developing new features and functionality to give marketers the cutting edge. But what techniques should an email marketer never live without? Here are 5 techniques to turn your email campaigns from average to awesome and give your business a competitive advantage.
Dynamic Content allows you to personalise every email with content unique to the individual based upon the recipient’s interests, demographics, past behaviour or preferences. Maxemail gives you many options to do this – whether that be simple rules based on dynamic content (if Male insert this image, if female insert this one), pull in external content based upon profile data or use the full power of relational data tables to store a customer’s entire order history, browsing behaviour and more to deliver completely unique content each time.
With personalised emails improving click-through rates by 14% and conversion rates by 10%, it’s essential for marketers to be sending highly personalised emails – and Dynamic Content is a effective way of doing this. Just to make life a little easier for our clients, Maxemail’s drag and drop Dynamic Content Component within the Email Builder makes applying this to your campaigns a straight forward process.
There is segmentation and then there is segmentation! With Maxemail we have designed it to allow any of your data to be queried in any number of ways – whether that be last order information, preferences, demographic information, browsing activity or their email click history. These rules can all be saved and simply selected from a tick list of which ones you want to use each time allowing even non-technical users to build precise target audiences in seconds.