We often talk about strategies that have a long term impact on your email marketing, yet these are not always something you can start straight away. Perhaps you need data, perhaps you need time, or perhaps you need the budget. So here are 5 things you can do today to give your email marketing an immediate boost in performance.
Most brands simply use their brand name in the from line. Instead, try using ‘First name – brand name’ in an A/B test and you may see a 20-25% uplift in opens and clicks. Why? It just stands out a little bit more and adds a personal touch. It’s a quick and easy change which can significantly improve results, so it’s worth trying out.