Many organisations dread undertaking design work, because it is difficult to manage and can quickly eat up a lot of time and resource without much to show for it.
What Makes a Good Design?
And here lies the problem; design is so subjective! A design will be loved by one and loathed by another. Just take a look at the feedback Apple is getting on the design of ios7. Someone obviously loved it, or it wouldn’t have been released, but there are plenty of people that loath it.
Here are a few tips and tools to help get that email design signed off and out the door: