We talk a lot about strategy on our blog, but there are everyday tactics that can give you instant success. Here are 10 tactics for email marketing success.
Time of day
How often are you asked what’s the best time to send an email campaign? Probably loads right? The correct answer is that there is no definitive time of day to send an email. Analyse your audience to identify when your subscribers are more susceptible to emails and look at your previous campaigns to identify what send times have worked well in the past.
Subject lines can be over-rated, but a strong subject line should simply state clearly what the email is about, in a tone of voice that suits your brand. Remember, the most important thing is to give people that clear direction of what the email is about, not getting people to open the email on false pretences or out of curiosity. Opens are vanity, clicks and conversions are where the real results are.
Who is sending the email?
When you receive email, the first thing you look for is who it is from, then what it is about. Therefore, the from name actually has a greater importance than the subject line. Try a first name in the subject line alongside your brand name and you should see an improvement in results.