Reporting is more than just opens, clicks and the odd heatmap. There is far more insight to be had which will directly lead to important discoveries to influence your upcoming campaigns.
Drill into segments
As I’m sure you already know, segmenting your emails to make them more relevant is an effective way to improve engagement levels of your campaigns. But why don’t we ever report by segment? With Maxemail, you can break down any campaign, or series of emails by whatever segments you wish. This also helps you understand what segments you should be tailoring for. A simple set of examples would be to split your results by gender. Or maybe by the type of product they first purchased. As soon as you start seeing big differences in performance you can start coming up with hypothesis why, and test these out with a series of segmented emails.
Where is decline occurring?
Is your email marketing on the decline? Perhaps there is a drop in engagement levels relatively early on from new subscribers as they decide the emails are not for them. By running a Maxemail ‘Lifecycle’ report, you can identify how quickly new subscribers are dropping off, and then start to plan out what special emails could help reverse this in the early stages of their experience.