There are loads of best practice articles, whitepapers and blogs out there. Sometimes it gets confusing to see the truth from the myths. So i’m are going to dispel some of the myths for you.
“The subject line is most important thing for getting an open”
Actually no it isn’t, but it is an important factor that plays it’s part. There are actually other things to consider. Firstly, the biggest factor that determines if your email is opened, is actually the previous set of emails you sent to that subscriber. If they found nothing of relevance or value then they are likely to stop opening your emails no matter what you put in the subject line.
Secondly, it is often the ‘From Name’ used that has more influence, which is why we recommend using a ‘First name – company name’ combination which generally gets 20-25% more opens.