One of the major ways to increase revenue from email marketing is simply to send more good quality emails. However that is not exactly easy for most clients with limited resources. However, there are ways that the whole production process can be simplified to reduce the amount of time spent on building emails.
It`s worth spending time getting all of your customer data automatically pushed into your ESP. This way you won`t have to mess around importing CSV files each time you want to send an email. For a one-off effort, you can save yourself hours every week, plus reduce the risk of human error. Once the data is in the ESP, you can still slice and dice your lists with segmentation rules that can be saved and re-used time and again.
There are various ways you can integrate data with your ESP – it could be dropping files onto an FTP server overnight, using the API to push records in, or use something like Maxemail’s Form Handler which allows you to integrate your existing web forms to push data into Maxemail automatically and trigger emails on the back of this event.