Email list segmentation; the art of getting the right message, to the right person at the right time. The first step to email list segmentation is reviewing your customer data. This could be something as basic as age or gender, but it can also be something more refined like what they are buying and when. Figuring out who your customers are, and how to segment them can initially be a little tricky, but understanding what sets your customers apart will always help you to effectively segment.
There are a number of ways for you to segment your email list including; age, gender, purchase history, behaviour and even geography. Actively applying email list segmentation to your email marketing has numerous benefits to your organisation;
Lower unsubscribe rates
People subscribe to emails because they expect to receive relevant content which will provide them with some sort of value. Not to be bombarded with any old content that is of little interest to them. By segmenting your list, you can ensure that your subscribers are receiving the content that they want to receive and therefore, reduce your unsubscribe rates significantly.