We all know email marketing has the potential to generate significant ROI, allowing you to deliver information about your brand and products to relevant people at the right time. Many marketers however could be doing so much more and fail to capitalise on the opportunities available to them. To help you get the most out of your campaigns, here are 5 easy ways in which you can squeeze out as much ROI as possible.
No-one knows what the best performing subject line will be, or what the most appropriate time to send it is. There are pointers towards key performing times and combinations, however the only way to really know is to test and prove any theories or ideas you have. A/B testing is the simplest and quickest form of testing but it can be slow to test every element due to the fact you can only change one element at a time. Instead consider Multi-variate testing (MVT) where many things can be tested at once, and you will also find the best performing combinations of your tests.
Even if you can’t put together the ultimate in personalisation right now, simple segmentation efforts can make a big difference. This could be changing your hero image based upon the customers gender, re-ordering products or even changing the level of discount.