Mistakes in emails happen. Whether it’s broken links, incorrect data, display issues or that dreaded typo, we’ve all been there. But how can you prevent these errors from occurring? Here are 5 email checks you should carry out before you hit send.
1. Always test as an email
Your ESP will have a number tools for you to take advantage of, however, it’s always worthwhile testing your campaign as an actual email because your browser is good at understanding bad and broken HTML. As with all testing, it should take place in the environment it’s going to be seen in. Testing as an email will show up all sorts of issues you might not see otherwise – from broken HTML tags, special characters appearing as a ‘?’ or a square box, to broken links or any other ‘intelligent’ ways the email client will kindly try to destroy your HTML, all in aid of making things easier for recipients!
2. Preview personalisation
Any personalisation added in your email should be thoroughly tested. Whether this is simple first name personalisation or complex dynamic content, you should always check this against plenty of records. In Maxemail, you can preview any record, and filter by customer data points or dynamic content versions. This makes life a lot easier as other ESP’s require you to create special seed lists. And it doesn’t stop there – it’s always worthwhile sending a test email to a desired address or seed list, as well as taking advantage of Litmus testing.