Your transactional emails are likely to experience extremely high open rates, and with a small amount of effort, can be crafted to work alot harder. Here are my top 5 tips for maximising your transactional emails to ensure they are more effective.
Cross-sell and Upsell
Adding a simple lookup table for every product in Maxemail can suggest complimentary products within that first order confirmation email. For a retailer, this might be accessories or additional items in the series, or for a travel company, this could be car hire or airport parking.
Later on, perhaps in the delivery update emails you could move on to suggesting alternative items for their next purchase. However, make sure that you only offer these opportunities to those who have opted in to receive your communications.