With the Premier League just round the corner, there have been numerous conversations at Emailcenter HQ discussing who will get off to a flying start to battle it out for the top of the table and who will be sitting in those dreaded relegation spots. But what if the Premier League was based upon each club’s welcome email programmes? Would we still see the big guns performing the best and challenging for those European spots? Or would we see some of the underdogs putting up a fight? To answer this, I recently signed up to email communications from each club, assessing their welcome emails to determine how easy it was for someone to sign up, how much clarity there was on what I was signing up for, what their welcome email was like and if there were any other initial first impressions. So, take a look at the Emailcenter Email Marketing Premier League and see whether your club is fighting for Europe, sitting mid table or battling for relegation!
When entering the Arsenal website it’s easy to spot the ‘sign up’ button at the top of the homepage which takes you to a detailed form where you enter some personal details such as your name, birthday and address. It’s made very clear on what you are signing up for, first of all highlighting the benefits to subscribing, and additionally, offering the subscriber the opportunity to select what news they wish to receive.
After subscribing I quickly received a clean looking welcome email welcoming me to the Arsenal family with numerous links to the website where I could see more information about my membership and login to my account. All in all it’s not a bad job by Arsenal here.
Rating: Potential champions!