Animated GIFs in emails have historically had a bad reputation, synonymous with spammy banner ads and hideous myspace pages. However the animated GIF is starting to make a comeback, thanks largely to the efforts of passionate email marketers. These creative email marketers are pushing the boundaries of email design, by using animated GIFs to display their products and services in action.
Here is a collection of the best examples of animated GIFs in emails. You will notice that the retail sector in-particular have really fallen back in love with this once shunned image format. Only the GIFs themselves are displayed below, for the whole email design just click on the image.
1) Animated GIF shows two views
The above animated GIF produced by litmus inspired this blog post. It displays the two different views of their new product. Using a GIF in this instance is far more effective than simply linking to a video of the new product, as it will automatically animate once images are displayed in the email. I particularly like the easing of the slider as it approaches the edges – nice touch. View full email >