First impressions count. How many times have you heard this expression?
But it is true! Everyone makes split second decisions and judgements about things; a new house, a new acquaintance, a film and even brands that we don’t like but don’t know why. The same can be said for my inbox. I have so many emails coming through each day that I tend to browse by nothing more than subject lines. Like when choosing a book, I will have favourite authors or senders, so I look through these first. But if the subject line isn’t inviting enough I will move on without a second glance. 33% of email recipients open emails based only on the subject line, so what is behind the perfect subject line?
It’s a simple formula. If your subscriber isn’t interested in your email subject line then the likelihood is that your email will remain unopened or discarded from the recipients inbox instantly. A subject line should engage the reader and reflect the most important part of the message contained in the email. But how can you ensure that your subject lines are appealing enough to your recipients? And what are the essential factors you need to consider when writing your subject lines? Well here are few pointers from us to help you on your way: