You may have heard there is a leadership ballot going on right now for the next leader of the Labour party. It seems there has been a number of areas of controversy surrounding the vote, the latest and likely to be last is around customers being emailed emergency codes to vote online because their postal ballot papers did not arrive in time. But the emails did not arrive for customers either…As a result with the voting deadline over, these supporters and members of the party cannot vote to elect their preferred leader, which could lead to legal action to have a re-vote.
So what could have gone wrong with the emails being missed, and what could they have done differently?
Did the emails go to the junk folder? Some people are saying they must have ended up there. This is possible but it’s also possible the emails were simply not sent properly.
We don’t know for certain what system was used for emailing these, but a bit of digging around in some free sources suggests it may have been via their own infrastructure and not an email service provider. If this was the case this presents a few concerns.
In-house systems are generally not very good at handling a large bulk amount of email and if overloaded, issues can arise. Unlike an ESP, these systems are not designed for mass mail and if connections between the two parties fail, then the email will not be re-sent. They are also not very good for working out if you had a problem, as the logging and reporting is usually non-existent or lacking any useful data.
If it was sent through a professional email system then chances are there is a better handle on what went wrong and there would have been better opportunities to react to these issues.