It’s that time of year again! Valentines Day is only a couple of days away so what better topic to talk about than our love for email!
Everyone is sending email
There was a time when us email marketers were simply geeks, who were looked down upon by the established marketing world. However, things have changed since then and email is at the forefront of innovative marketing practices, whether it be triggering emails based on proximity to beacons or simply delivering the most relevant and personalised experiences of all online marketing channels.
It’s easy to personalise
Yes, the personalisation factor is our favourite thing. What other channel can you send completely unique content to an individual as easily as email? Other channels can do it, but not with the ease and simplicity email can achieve.