A quick Google of the term ‘Marketing Automation’ shows how much of a hot topic it is right now. In order to compete in the ever advancing digital world, marketers are always looking for more opportunities to automate more and create complex campaigns to engage with their customers at a highly personal level to help increase conversions. So how can email automation benefit your business?
It saves time
Time is precious to the modern day marketer and no marketing or ecommerce team has enough hours in the day. This is where automation comes into its own by removing processes that used to be handled by individuals such as data uploads, content creation and reporting. A well thought out automation project should save a minimum of 15 hours a week from a typical email marketing process.
Marketers are realising a simple way of increasing email revenue is to send more emails – yet if only it was that simple. Automation enables this to happen without any extra effort. For example a fashion retailer might want to reach out to their database for an extra mailing a week with a ‘new in store’ email advertising any new products which may be of interest. Automation could select all the products for this automatically and send it out to the right list without any involvement from you.