With over 50% of emails opened on mobile devices there is a real desire from marketers to optimise their emails for the small screen. However, responsive email can be quite daunting, so before you revolutionise your whole template, try taking a few small steps first.
Here are 3 examples from Emailcenter clients that you can learn from:
Marshalls – Optimise Navigational Links
Navigational links at the top of the email, which take the customer to categories or departments on your site can achieve 30% of the clicks.
Often designers will choose to remove these navigational links when optimising for emails, as the text may appear to small or push the email to wide. Instead, a better solution can be taken from Marshall Seeds’ email campaigns which replicate the navigation menu from their website into their emails. Not only does this provide a familiar experience for their subscribers, but is also fully mobile responsive. Now the options are stacked and the product categories are still a good size for selecting with our big fingers.