Email is a great channel for marketers – It’s cost effective, highly targeted and easy to measure. However, when it comes to large volumes, complex triggered messages and personalisation, things can get a little stressful. So how can you make your email marketing stress free? Here are a few useful pointers.
Despite reporting being available in the ESP system, most marketers have to maintain reports outside of this in spreadsheets and presentations for management reporting. Some ESP’s such as Maxemail, aim to make this easier by allowing you to select which emails you want, and copy this data directly into Excel by means of a csv file or pdf. Additionally, a number of other reports can be automated and scheduled to land directly in your inbox, saving time manually pulling data into your reports.
Drag and Drop Editor
A drag and drop editor provides anyone with the ability to build a highly professional email in a matter of minutes. Email builders are becoming an increasingly popular tool for email marketers, and when it comes to comparing a drag and drop editor against HTML, there is a clear winner in terms of the ease and time saved.
Maxemail’s Email Builder is automatically mobile responsive, allowing you to drag and drop your desired components wherever you wish and includes advanced features such as Dynamic Content and Social Media sharing options. Best of all, create your account today and you can try it out for free!