Sending an E-newsletter to subscribers is fairly common for companies nowadays. It’s a good opportunity to keep in touch with customers and prospects in an efficient manner, however, with the increasing volume of emails being sent on a daily basis, many struggle to stand out in a busy inbox. So what makes the perfect E-newsletter and how can you ensure yours catches the reader’s eye?
A newsletter may contain a lot of different news stories. This must be reflected in your subject line to get everything that is in the body of the email across to the reader. To do this, be specific and sum up the contents of your email in a short and snappy subject line. Don’t just use ‘Company name newsletter’ – if someone see’s something of interest in the subject line they will open it.
Over 50% of your newsletter opens will be on a mobile device, so making sure the design renders for the small screen is essential. Responsive design techniques will help adjust a columnular layout often found in an email newsletter to just a single column, making it far easier for the subscriber to read.