Top Tips to make sure you don’t fall into Hotmail’s junk folder
Outlook.com, or as those of us will always still call it, Hotmail, is usually 20-30% of your email list for a B2C sender. As a result any delivery issues to here will have a massive impact on your overall email performance. Therefore I have put together some top tips to help you avoid falling into the junk folder.
Be a Good Sender
Whether you land in the inbox, junk mail folder or don’t get seen at all is down to your reputation as a sender, and almost very little to do with the content of your email. Reputation is about how clean the email addresses you are sending to are and how many complaints you get. This reputation is set against the IP address of the server, and the domain of the sender. Unlike content which can easily be changed to bypass a filter, the reputation cannot be faked as it is tied to the IP address.
The main solution to getting a good reputation is to send good quality, relevant emails while keeping your list clean from old addresses.