So you have a huge percentage of your customers who haven’t ordered from you in over a year – how do you get them back? Email is a great tool for winning back those customers who have disappeared off the radar and here is my guide to creating a win back email to get them shopping again.
It’s been a long time since these customers were engaged so you need to create impact. The best way of doing this is to create a discount exclusively for them. You might not want to discount all the time but taking the view that these customers aren’t ordering anyway it makes up for the lower margin – you won’t be giving this to everyone. To ensure you don’t allow the promotion to run out of hand give each customer a unique discount code that can only be used once.